Earlier this past fall, Todd Snyder dropped a much-anticipated collection with L.L.Bean, a historic first for the Maine-based brand and an undertaking that afforded the designer unprecedented access to L.L.Bean’s Freeport archives. Now, Snyder is linking with the House that Leon Leonwood built yet again, this time roping in another iconic American brand—and prior Todd Snyder collaborator—in the process. L.L.Bean x Todd Snyder: Peanuts Edition, sees the designer emblazon a grip of American-made sweatshirts with images of Snoopy, Charles Schultz’s beloved comic strip character, reveling in an idyllic version of the Maine lifestyle.
On one style, Snoopy cheerfully summits Mt. Katahdin, Maine’s highest peak. On another, he chops firewood wearing a vintage L.L.Bean jacket, a nifty bit of cross-branding that’d make even the most hardened marketing honcho crack a begrudging smile. “Once I had these images in my head of Snoopy and Woodstock camping, chopping logs and hiking up Mount Katahdin, working L.L.Bean into the scenes became a joy,” Snyder says in a press release announcing the collection. If boldly-printed French terry is your thing, the entire selection can now be yours—assuming, of course, it doesn’t all sell through faster than Lucy pulling a football out from beneath Charlie Brown’s feet.
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